Link building is a must for serious SEO specialists and helps to build your business quickly and with good results. There are tons of tools that let you do just that. But there’s one aspect of link building where there aren’t that many tools. Suites such as SEMRush or Ahrefs may have lots of features, but they don’t have the option to track backlinks, check if they’re indexed, or view their DA, all in real-time.
In fact, there’s only one tool that lets you do all of this in such a leisurely fashion, and it’s called Linkody.
Linkody is a solo project of Amsterdam-based developer François Mommens. He started developing it back in 2012. It’s a tool that’s fully equipped and focuses on link building and analytics. It offers plenty of handy features to help you get a grip on your backlink situation and determine the cause of lost and gained links.
Above all, the main feature of Linkody are the reports you get by email which tell you about recent changes in your backlink net. This is something no other tool offers. Because it’s so convenient and easy to use, I think Linkody is destined to succeed. Even though giants like Ahrefs and SEMRush are the industry-leading tools, they aren’t as focused on link building and don’t have the features that Linkody has.
How does it work?
After the registration process, you’re met with a simple dashboard where you can add the domains that you want to track.
From there, you can really start working on some great results. After a while, you’ll see your backlinks along with analytical data. Here’s how it looks:
“We deal with thousands of links in our business and, because of this, I’ve tried quite a few tools. Linkody works for us as its fast, reliable and accurate with plenty of added extras to ensure that we’re on top of our backlinks all the time. Almost in real-time, we can see what types of sites are linking to our solitaire games.”
Neal Taparia founder of Solitaired.com
Linkody has lots and lots of options for you to analyse your backlinks. These help you with assessing your situation and let you see the latest trends. Furthermore, you get to adjust your link building strategy accordingly by using this data.
First of all, in the links tab, you get to see all of your backlinks, along with plenty of analytics and metrics.
I believe that one of Linkody’s features that makes it stand out compared to the competition is the column which tells you if the page is indexed in Google. Typically, you’d have to spend hours upon hours checking if the page is indexed using the site: command in Search. In fact, no other tool has this option.
As well as this, there’s MOZ DA, the Alexa ranking, domain’s country of origin, the number of external follow links on the page (this allows you to check if a page is a shady link farm if the number seems too high).
Furthermore, you’re able to view basic things such as the anchor of the link, the landing page the link is pointing to, and if it’s a follow or nofollow.
You can add links manually too, and easily import/export them to PDF or a CSV spreadsheet.
Because this tool is so focused on providing you with link building data, I think that it’s the easiest one to use. Accessing all of this information is a piece of cake with this tool. In contrast, other suites can be problematic, especially if you do not know how these platforms operate.
And for power users, the advanced filters allow them to drill down all this data in a number of ways.
“By its very nature, real estate is a machine made up of many moving parts. For a business like ours, keeping on top of everything is a never-ending task. We use Linkody as its simply the most effective tool for our needs. Particularly important for us is the ability to snoop on our competition and check out their backlinks as it’s super important for us to know what other, similar companies are up to. I find this tool really easy to use – which is great for a slight technophobe like myself”/ Johan Hajji, CEO & Co-founder of UpperKey (theupperkey.com)
The next tab is the competition. Here you can add your competitors and compare yourself against them. It’s essential to track what the competition is doing in terms of link building, as it can be a telltale of where you can obtain more links.
Again, you’re presented with the same data as before, with the bonus that the tool indicates which links are shared between your competitor and your site. If you’re looking at your competitor’s links to find potential outreach opportunities, this will save you quite some time.
Finally, you can see your competitor’s landing pages sorted by the number of links, which is great for helping you figure out which pieces of their content were the most successful in terms of link building.
Now, in this tab, you get to see all of the precious data in the form of easy-to-read graphs. The variety of data provided is quite wide.
First of all, you get to see top anchors and top anchor terms. These allow you to determine the distribution of the type of anchor texts.
Next, you have the metrics – Mozrank, DA and PA, and the spam score of your links. These metrics help you quickly determine the quality of your backlinks. If you see that there are lots of links with high spam scores, then it’s time to take action and analyse your links, and perhaps disavow them.
“At Number For Live Person”, link building is an incredibly important part of our day to day operations. In the past, we’ve found that we had to buy two or three tools in our to monitor, analyse and dissect our backlinks as well as those of the competition. With budgets being tighter than usual this year, we switched to Linkody due to the fact that it has lots of different features. For us, this meant we could get rid of a couple of extra tools, thereby saving money as well as getting out hands on this brilliant tool”. Dima Suponau, CEO & Founder at numberforliveperson.com
Next up, you get to see your index distribution and text/image distribution.
Further down, the top TLD along with the geological location is listed.
Now, the next two graphs are relatively important as they tell you the distribution of your landing pages and the amount of follow/no-follow links.
And finally, the distribution of IPs and domains.
All of this data, especially the way it’s provided in the form of user-friendly graphs, can prove to be immensely helpful for your link building campaigns. You get to see what your situation is relatively easy. Then, going by all that data, you can plan your next move.
You can easily group your links using the tag button in your Links tab. From here, you can find the grouped links in the Tags tab. If you prefer to organise your backlinks in your own way, this is no problem for Linkody.
The usefulness of this feature can’t be stressed enough. Nobody wants to have bad quality, spammy backlinks. They can only hurt your website’s rank.
First of all, import your disavow rules from the last file you submitted to Google. Then, in the future, manage your disavowed links directly from Linkody. When you see a dubious link, add it or its domain to the disavow list in a couple of clicks.
You can then export your rules and upload the new file to the Google disavow tool. That’s it, you’re done!
“Our business specialises in sentiment analysis and social listening and, as such, link building is an integral part of our SEO. For us, switching to Linkody was a no brainer as it’s affordable, reliable, and has lots of tricks and tools to help you manage your own backlinks and to accurately analyse the competitor’s backlinks and the content that they’re scoring big on”. Mike Sadowski, CEO & Founder of Brand24.com
Landing page monitoring
Here, you can see the details about your landing pages such as focus keywords (which you need to add yourself), the number of backlinks a particular page has and, the description. Use this to see if any landing pages have an issue and to correct so as not to waste precious link juice.
And last but not least, the Changelog tab. In this feature, you can see the history of your backlinks status. You get to find out if the status of the link has recently changed, or if it’s a new link.
All of the data listed above can be exported to a PDF format or a CSV spreadsheet.
How much is Linkody?
Here’s pricing straight from their page.
The great thing is that Linkody offers a 30-day free trial without the need for connecting your credit card. Moreover, if you choose to pay annually, you save three months’ worth of the regular rate. For a tool with such capabilities, I’d say it’s quite good. Especially if you compare it to the pricing of the large suites such as SEMRush, it’s much more affordable. Although the larger platforms offer plenty of other features, if you want to focus on link building, Linkody is the way to go.
Linkody offers excellent value for the price. All of the data is presented to you in a clear manner; you don’t need to be an SEO specialist to make it all out. What’s great is the notifications feature. Each time something changes in terms of your backlink situation, you get notified by email in real-time.
Furthermore, you can personalise the reports to match your needs. By comparing the links to your competitors, you can stay one step ahead of them all the time.
The only downside to Linkody is that it’s not that powerful of a tool. If you’re an agency with plenty of domains (more than 100), then you may find it lacking. However, for anything smaller than that, Linkody works just fine.
More info on https://www.linkody.com.